Search Engine Optimization Specialist

About the role

We are looking for a skilled SEO‑focused content writer to create and optimise blog posts, articles, landing pages, product copy, newsletters and social media content for our client Legal Experts AI. You will play a key part in boosting the platform’s visibility and organic traffic.

Key responsibilities

• Conduct thorough keyword research using Ahrefs, SEMrush, Google Keyword Planner and similar tools.
• Optimise on‑page SEO elements such as meta titles, descriptions, headings, internal links and content structure.
• Develop and maintain a content calendar aligned with marketing campaigns.
• Collaborate with SEO, design and marketing teams to ensure a consistent brand voice.
• Track performance with Google Analytics and Search Console and iterate based on data.
• Identify content gaps through competitive research and audience analysis.
• Repurpose long‑form content into social posts, infographics, newsletters and other formats.
• Stay up‑to‑date with Google algorithm changes, AI search trends and best practices.

Required profile

• 2–4 years of proven experience as a content writer with a strong SEO focus.
• Portfolio of published content that ranks well organically.
• Ability to manage multiple projects and meet deadlines independently.

Required skills

• Ahrefs, SEMrush, Google Keyword Planner.
• Google Analytics, Google Search Console.
• CMS platforms – WordPress, Webflow or similar.
• Basic HTML/CSS for content formatting.
• Familiarity with AI writing tools and prompting.
• Knowledge of Answer Engine Optimization (AEO).
• Email marketing platforms – Mailchimp, HubSpot.