Search Engine Optimization Specialist

About the role

Mayday Internet is seeking a full‑time Search Engine Optimization Specialist to work on‑site in Ernakulam. You will be responsible for improving the organic visibility of client eCommerce sites, primarily built on Shopify, by applying data‑driven SEO strategies.

Key responsibilities

• Conduct keyword research and search‑intent analysis to uncover high‑impact opportunities.
• Perform technical and on‑page SEO audits and implement recommended improvements.
• Plan, execute, and monitor link‑building campaigns, including outreach and backlink quality evaluation.
• Track performance using Google Analytics, Google Search Console and other SEO platforms, generating regular insight reports.
• Collaborate with developers, content creators and account managers to align SEO work with broader CRO and eCommerce initiatives.
• Stay up‑to‑date with search engine algorithm changes, industry trends and best practices.

Required profile

• 1–3 years of experience in SEO or digital marketing, preferably within an agency or eCommerce environment.
• Bachelor’s degree in Marketing, Digital Marketing, Computer Science or a related field, or equivalent practical experience.
• Strong analytical mindset with attention to detail and ability to communicate recommendations to both technical and non‑technical stakeholders.

Required skills

• Keyword research and search‑intent analysis.
• Technical and on‑page SEO audit implementation.
• Link‑building strategies and outreach.
• Proficiency with Google Analytics, Google Search Console and SEO platforms (e.g., Ahrefs, SEMrush).
• On‑page SEO best practices including meta tags, structured data and internal linking.
• Familiarity with Shopify SEO and eCommerce site architecture (preferred).