Search Engine Optimization Manager

About the role

We are seeking a results‑driven SEO Manager who combines deep technical expertise with a forward‑looking understanding of AI‑driven search. The role focuses on sustainable, white‑hat organic growth, measuring impact through clear KPIs and adapting to the evolving landscape of AI Overviews, answer engines, and generative search.

Key responsibilities

• Own and execute the full SEO roadmap, covering technical, on‑page, off‑page and content optimisation.
• Ensure strict compliance with Google Search Essentials, Bing Webmaster Guidelines and other search engine policies.
• Define, track and report on KPIs such as organic traffic, rankings, conversions, CTR, visibility share and revenue impact.
• Conduct technical SEO audits (crawlability, indexation, Core Web Vitals, site architecture) and coordinate fixes with development teams.
• Lead keyword and competitive research using industry‑standard tools.
• Optimise content for AI‑driven discovery (AIO, GEO, AEO) to appear in AI Overviews, ChatGPT‑style answers and featured snippets.
• Build and maintain structured data / schema markup for rich results and AI citations.
• Monitor algorithm updates—including AI‑centric changes—and adjust strategy proactively.
• Collaborate with content, product and engineering teams to embed SEO best practices.
• Present data‑backed growth reports and strategic recommendations to leadership.

Required profile

• Minimum 4 years of hands‑on SEO experience with documented measurable organic growth.
• Demonstrated adherence to search engine compliance guidelines; no history of black‑hat tactics.
• Strong understanding of white‑hat SEO principles, E‑E‑A‑T and entity‑based optimisation.
• Experience with AI‑focused optimisation concepts (AIO, GEO, AEO) and their impact on visibility.
• Ability to set targets, track performance against KPIs and take accountability for results.

Required skills

• Google Search Console
• Google Analytics (GA4)
• SEMrush, Ahrefs or Moz
• Screaming Frog, Sitebulb or similar crawl audit tools
• Structured data / schema markup implementation
• Core Web Vitals assessment