Search Engine Optimization Executive – Digital Marketing

About the role

You will join the Media and Insights team as a Search Engine Optimization Executive, focusing on driving organic traffic and improving search visibility for both in‑house and client products.

Key responsibilities

• Develop and manage keyword strategies, on‑page and off‑page SEO activities.
• Create compelling copy for SEO‑focused campaigns and manage bid strategies.
• Research, implement, and monitor SEO recommendations to enhance rankings.
• Increase relevant audience traffic and improve search index presence on major engines such as Google, Bing, and Yahoo.
• Update and optimise existing content for better crawlability and indexing.
• Track campaign expenses, stay within budget, and reconcile monthly costs.

Required profile

• 1–3 years of experience in SEO or digital marketing.
• Strong communication and interpersonal skills with good command of English.
• Self‑motivated, result‑oriented, and able to work independently.

Required skills

• Keyword research and development.
• On‑page and off‑page SEO techniques.
• Social media optimization, RSS, and blogging.
• Campaign bid management.
• Understanding of technical factors affecting crawlability and indexing.