Salesforce Marketing Cloud Personalization (MCP) Developer

About the role

We are looking for a skilled Salesforce Marketing Cloud Personalization (MCP) Developer with hands‑on experience in Einstein Personalization. You will design and deliver real‑time, behavior‑driven experiences across web and mobile channels, helping our customers engage more effectively.

Key responsibilities

• Develop and implement sitemaps to capture user interactions on web and mobile platforms.
• Design, configure and launch personalized campaigns, including dynamic content and targeted experiences.
• Build and maintain product catalogs, attributes, and recommendation strategies.
• Create custom user attributes and event schemas for precise audience segmentation.
• Define decision strategies for content, offers, and recommendations.
• Conduct A/B testing and experimentation to continuously improve campaign performance.
• Integrate personalization solutions with external systems using REST APIs and SDKs.

Required profile

• 5‑7 years of development experience.
• Bachelor’s degree in Engineering, Computer Science, or related field.
• Strong verbal and written communication skills.

Required skills

• Salesforce Marketing Cloud Personalization (Interaction Studio)
• Einstein Personalization / AI‑driven recommendations
• JavaScript, HTML, CSS
• Event tracking, sitemap configuration, web SDK implementation
• REST API integration and third‑party SDKs