Sales Officer – Business Development (2‑10 yrs experience)

About the role

We are seeking energetic Sales Officers to expand our distribution network across India. You will work closely with the sales team to generate leads, secure new partners and ensure the visibility of our innovative coffee products in retail and institutional channels.

Key responsibilities

• Generate distributor, modern trade and institutional leads to grow business.
• Research and identify new business opportunities.
• Ensure regular billing cycles and follow‑up with prospective leads.
• Prepare and send MIS reports on a scheduled basis.
• Oversee order coordination, dispatch, invoicing, payment collection and post‑sales customer satisfaction.
• Handle email communications and B2B queries for new business development.
• Call, visit or e‑meet prospective partner stores.
• Maintain accurate records, statistics and a database of all account information.
• Ensure product availability and visibility across stores and platforms.

Required profile

• 2‑10 years of experience in FMCG sales and business development.
• Proven ability to generate leads and close deals.
• Fluent English with excellent oral and written communication skills.
• Strong analytical ability to monitor competitor activities and devise actionable strategies.

Required skills