Sales Associate – FMCG Distribution

About the role

The Sales Associate will act as PepsiCo’s market representative, driving sales growth through distributors and retail outlets. You will plan, deploy and execute joint business plans, coach distributor teams and ensure product availability across the trade.

Key responsibilities

• Develop and implement joint business plans with distributors to achieve sales targets.
• Coach and support distributor sales teams, setting monthly targets and monitoring performance.
• Plan efficient sales routes and increase productivity by expanding net distribution and weighted distribution.
• Ensure stock availability, proper rack execution and compliance with planograms.
• Build strong relationships with customers to maximize satisfaction and drive incremental business.
• Recruit, train and retain sales representatives, communicating incentives and motivating achievement.
• Manage distributor health by monitoring ROI, FIFO, expiry control and timely order delivery.
• Track and report key metrics such as outlet addition, SKU count, order cancellation rate and gross revenue growth.

Required profile

• Undergraduate or postgraduate degree (any discipline).
• Minimum 2 years of experience in FMCG sales and distribution.
• Proven ability to work with distributors and field sales teams.

Required skills