Public Relations Specialist

About the role

Sotbella, a fast‑growing fashion brand, is seeking a proactive and creative PR Executive to lead brand communication, media relations and public image. The role will enhance brand visibility and execute impactful public‑relations strategies.

Key responsibilities

• Develop and implement PR strategies aligned with brand goals.
• Build and maintain relationships with media, influencers and key stakeholders.
• Draft press releases, media pitches and other communication materials.
• Coordinate with internal teams for campaigns, product launches and announcements.
• Track media coverage and prepare performance reports.
• Handle crisis communication to protect brand reputation.
• Support PR events, brand activations and collaborations.

Required profile

• 1–3 years of experience in Public Relations or Communications.
• Strong written and verbal communication skills.
• Existing media connections or network preferred.
• Ability to multitask in a fast‑paced environment.
• Creative mindset with strong attention to detail.
• Immediate joiners highly preferred.

Required skills

• None specified.

What we offer

• Opportunity to work with a fast‑growing fashion brand.
• Exposure to high‑impact PR campaigns.
• Dynamic and collaborative work environment.