Public Relations Specialist – Entertainment (India)

About the role

Amazon Prime Video is seeking an experienced entertainment public‑relations professional to lead publicity campaigns for its growing slate of original, exclusive, and licensed content in India. Based in Mumbai and reporting to the Head of Communications for Prime Video India, you will drive earned‑media coverage and shape conversations around series, films, unscripted programming, and live sports.

Key responsibilities

• Design and execute PR campaigns for locally produced Amazon Originals, licensed titles, and select global series.
• Draft press materials such as releases, media alerts, talking points, Q&As, and briefing documents.
• Proactively pitch stories to news and digital outlets to secure high‑impact coverage.
• Plan and manage publicity events including premieres, junkets, set visits, and talent interviews.
• Coordinate logistics and media relations with talent teams, production partners, and representatives.
• Build and maintain strong relationships with relevant journalists across India’s entertainment and media landscape.

Required profile

• Demonstrated experience in entertainment public relations or media communications.
• Excellent written communication and judgment, with the ability to work quickly under tight deadlines.
• Strong understanding of India’s entertainment market, media outlets, and audience interests.
• Ability to manage multiple workstreams while maintaining attention to detail.

Required skills

• Proficiency in crafting press releases, media alerts, and briefing documents.
• Experience in pitching stories and securing media coverage.
• Event planning and on‑ground logistics coordination.
• Relationship building with journalists and talent representatives.