Public Relations Specialist – Consumer Sector

About the role

Eminence, a strategy consulting firm, is seeking a proactive Public Relations Specialist with a strong focus on the consumer sector. The role will support both external and internal communication initiatives, driving media visibility and brand storytelling for consumer‑focused clients.

Key responsibilities

• Build and nurture relationships with journalists, editors, and media outlets across consumer, lifestyle, retail, FMCG, travel, technology, and business publications.
• Draft, edit, and distribute press releases, media pitches, corporate announcements, and feature stories tailored to consumer audiences.
• Collaborate with consumer brand clients to understand communication objectives and develop strategic PR recommendations.
• Support planning and execution of integrated PR campaigns, product launches, brand partnerships, and corporate announcements.
• Monitor media coverage, analyse campaign performance, and provide actionable insights.
• Leverage digital platforms to amplify brand narratives and identify influencer collaboration opportunities.
• Stay updated on consumer trends, market developments, cultural moments, competitor activities, and emerging media opportunities.
• Assist with communication for product launches, experiential events, partnerships, and other brand‑led initiatives.

Required profile

• Prior experience managing PR for consumer brands such as FMCG, retail, fashion, lifestyle, travel, hospitality, technology, or D2C.
• Established relationships with consumer, lifestyle, and business media.
• Excellent written and verbal communication skills.
• Ability to manage multiple clients and projects simultaneously.
• Strong research, analytical, and storytelling abilities.
• Familiarity with media monitoring tools and digital communication trends.

Required skills