Product Marketing Specialist – APAC Consumer Apps

About the role

As a Product Marketing Specialist for APAC Consumer Apps, you will lead the go‑to‑market strategy for our technology client’s product launches across the region. You will define the product voice, build audience loyalty and work closely with cross‑functional teams to ensure successful market entry.

Key responsibilities

• Own the end‑to‑end launch process for APAC markets, coordinating with product, regional marketing, legal and engineering teams.
• Develop and execute unified GTM creative strategies across India, Japan, Korea and Southeast Asia.
• Oversee creation of storyboards, static and video assets for product launches and social campaigns.
• Establish efficient GTM operations to enable rapid launches while managing complex stakeholder matrices.
• Manage launch timelines, track progress and ensure timely delivery.
• Conduct pre‑launch testing and gather channel feedback for product and engineering teams.
• Contribute to targeted content creation to drive product usage and awareness.

Required profile

• Passionate about AI and knowledgeable about industry trends and competitor products.
• Comfortable managing ambiguity and constant change.
• Strong attention to detail and accuracy.
• Excellent project‑management capabilities with a proven record of delivering projects on time and within budget.
• Clear, effective communication skills to provide direction to local teams and agencies.

Required skills