Product Marketing Manager – LiveOps
FIRY · Bengaluru
Job description
About the role
We are looking for a Product Marketing Manager to own the LiveOps calendar for Blackout Bingo, driving events, tournaments and promotions that boost incremental net gaming revenue. You will work closely with product, analytics, CRM and GTM teams to shape the game economy and deliver high‑impact live experiences.
Key responsibilities
- Own the Blackout Bingo LiveOps calendar end‑to‑end, managing events, tournaments, promotions and limited‑time offers.
- Drive the three core KPIs: incremental NGR per campaign, event margin, and number of events running at negative margin.
- Design and configure campaigns in the admin portal and CleverTap, setting segments, entry‑fee tiers, prize curves and eligibility rules.
- Run end‑to‑end experiments with holdouts, hypothesis testing and data‑driven readouts.
- Partner with Product, Analytics, Lifecycle CRM and Launch GTM to align roadmap, measurement and feature adoption.
Required profile
- 6–10 years of experience in LiveOps, game operations or product marketing for a consumer mobile product.
- People leadership experience, having managed operators or mentored a small team.
- Strong economy sense – able to evaluate offer cost, prize curves and margin impact.
- Proven track record of running measured experimentation with control groups or holdouts.
Required skills
- CleverTap (campaign and segmentation tooling)
- Braze
- MoEngage
- WebEngage
- SQL for data extraction and analysis
What we offer
- Comprehensive benefits covering 100% of medical, dental and vision for you and your family.
- Wellness initiatives including meditation, mental‑health resources, fitness coaching and virtual therapy.
- Daily meals, snacks, Friday Happy Hours and generous paid time off.
- Culture of impact with a united team of builders, creators and innovators.
Questions fréquentes
Why are you reporting this job?
Explore further
Salaries, guides and searches in India.
Salary: Digital Marketing Manager Based on 32 job offers in IndiaSalaries by job title
Apply in 30 seconds
Enter your email to apply. An account will be created automatically.
By continuing, you accept our terms of use.
Already have an account? Login
A question about this job?
Ask it here: you will get the full job summary by e-mail, right away.
Published 2 days ago
Expires 1 month from now
17 views · 0 interested
Boost your chances
Upload your CV — we will match you with relevant openings.
Analyzing your CV...
FIRY
Bengaluru
Related job offers
-
Digital Marketing Specialist
archVi Bengaluru -
Digital Marketing Executive – Senior Specialist
Faveo Bengaluru -
SEO Specialist – 1-2 Years Experience
Digital DC Bengaluru -
Marketing Executive – Digital & Performance Marketing
Ayur.AI Chennai -
Sr Digital Marketing Specialist
Techsche Pvt. Ltd. Trivandrum