Product Marketing Manager

About the role

DevRev is seeking a Product Marketing Manager to shape the go‑to‑market strategy for its AI‑powered platform, Computer. You will translate product hypotheses into launch plans, drive adoption across self‑serve and enterprise customers, and own the messaging that differentiates the solution.

Key responsibilities

• Lead go‑to‑market strategy and execution for product launches and feature releases, defining ICP, value drivers and coordinating with product, design, sales and demand generation.
• Define positioning, messaging and differentiation for both solo sign‑ups and enterprise buyers.
• Build a measurement framework to track pipeline, sign‑ups, activation, adoption and win rate.
• Own the competitive narrative, creating battlecards and objection‑handling guides for the field.
• Partner with product and engineering to influence roadmap based on customer and competitive insights.
• Support sales enablement with pitch narratives, demos, case studies and competitive messaging.

Required profile

• 5+ years of product marketing, growth or developer marketing experience targeting technical or enterprise audiences.
• Proven track record of end‑to‑end product launches and measurable marketing campaigns.
• Strong analytical mindset with experience using CRM and marketing automation tools.
• Excellent written communication and ability to craft clear positioning stories.
• Comfort working in cross‑functional, matrixed environments and influencing senior stakeholders.

Required skills

• HubSpot or similar marketing automation platform.
• CRM systems and analytics tools.
• A/B testing and customer research methodologies.
• Experience with AI‑powered product positioning.