Product Content & Marketing Manager

About the role

We are looking for a dynamic Manager to lead product content and marketing initiatives. The role combines strategic brand planning with hands‑on creation of product‑focused assets to drive growth and enhance brand equity.

Key responsibilities

• Develop and implement brand strategies and marketing plans aligned with business goals.
• Analyse market research and competitive data to identify opportunities and define product positioning.
• Create and maintain product content calendars, ensuring timely and engaging material across website, social media, blogs and other channels.
• Lead integrated marketing campaigns for stores, website and app, collaborating with creative agencies.
• Oversee production of packaging, manuals, product photography, videos, 360‑degree views and other multimedia assets.
• Write clear, persuasive product copy for e‑commerce platforms and social channels.
• Partner with Buying, QA, Sales and digital marketing teams to ensure consistent messaging.
• Manage the content lifecycle, keeping an organized library and updating assets as products evolve.
• Track performance metrics such as click‑through and conversion rates and report on KPIs.

Required profile

• Proven experience in product marketing or content management.
• Strong analytical mindset with ability to translate market data into actionable strategies.
• Excellent written communication and storytelling skills.
• Ability to coordinate cross‑functional teams and external agencies.

Required skills