PR Specialist – Entertainment Public Relations

About the role

Amazon Prime Video India is seeking an experienced entertainment public‑relations professional to lead publicity campaigns for its growing slate of original, exclusive and licensed content. Based in Mumbai and reporting to the Head of Communications, you will drive earned‑media coverage across series, films, unscripted programming and live sports.

Key responsibilities

• Design and execute PR campaigns for locally produced Amazon Originals, licensed titles and select global series.
• Draft press materials such as releases, media alerts, talking points, Q&As and briefing documents.
• Proactively pitch stories to news and digital outlets to secure high‑impact coverage.
• Plan and deliver publicity events including premieres, junkets, set visits and talent interviews.
• Coordinate logistics and media relations with talent teams, production partners and representatives.
• Build and maintain strong relationships with relevant journalists and respond to media enquiries.

Required profile

• Demonstrated experience in entertainment or media public relations, preferably in the Indian market.
• Exceptional judgment, concise writing and the ability to work quickly under tight deadlines.
• Strong organisational skills with the capacity to manage multiple workstreams without losing detail.
• Deep knowledge of India’s entertainment landscape and media ecosystem.
• Willingness to take ownership of tasks beyond the core remit.

Required skills

What we offer

• Opportunity to shape the future of entertainment for a global streaming leader.
• Collaborative environment with international PR teams and agency partners.
• Access to high‑profile content, talent and industry events.