Night‑Shift 360° Digital Marketing Specialist (Kolkata)

About the role

We are seeking a data‑driven Digital Marketing Specialist to lead end‑to‑end online campaigns on a night‑shift schedule. The role is based in our Kolkata office and focuses on both B2B and B2C audiences across multiple channels.

Key responsibilities

• Design, launch and optimise multi‑channel marketing campaigns (SEO, PPC, social, email).
• Manage paid media on Google Ads, Meta platforms and LinkedIn.
• Build high‑converting lead‑generation funnels and automation workflows.
• Monitor and analyse performance metrics such as GA4, GTM, ROAS, CAC and ROI.
• Collaborate with creative, content and sales teams to drive growth.

Required profile

• Minimum 2 years of hands‑on experience in core digital marketing disciplines.
• Proven ability to deliver measurable results in SEO, PPC, SMM and email marketing.
• Strong analytical mindset with excellent communication skills.
• Graduate degree or equivalent qualification.

Required skills

• SEO
• PPC
• Social Media Marketing
• Email Marketing
• Google Analytics 4
• Google Tag Manager
• CRM platforms

What we offer

• Autonomous work environment with a focus on data‑driven decision making.
• Opportunity to shape brand growth across multiple digital channels.
• Full‑time, night‑shift schedule with a collaborative on‑site team.