National Key Account Manager

About the role

The National Key Account Manager will own the strategic relationship with top priority accounts across the country, driving growth through joint business planning, category expansion and profitability initiatives. This senior position requires close collaboration with internal functions such as Category, Pricing, Supply Chain and Retail Marketing to deliver national account objectives.

Key responsibilities

• Develop long‑term account strategies, joint business plans and annual revenue, share and margin targets aligned with channel and BU priorities.
• Translate approved plans into execution charters for regional KAMs and cross‑functional teams, governing milestones, roll‑outs and demand‑planning inputs.
• Serve as the strategic point of contact for accounts, leading negotiations, governance reviews and partnership development.
• Oversee national sell‑out performance, SKU assortment strategy and kitchen appliance expansion across stores.
• Deliver account‑level P&L outcomes, maintain pricing discipline, track program ROI and ensure commercial hygiene.

Required profile

• 7–12 years of modern trade/key account management experience in FMCG, FMEG or consumer durables.
• Proven track record of national or multi‑regional account growth and strong commercial acumen.
• MBA preferred; ability to analyse data and drive strategic decisions.

Required skills

• Power BI
• CRM systems