National Key Account Manager

About the role

The National Key Account Manager develops and executes long‑term strategies for the company’s top priority accounts. This role aligns account plans with channel priorities and category growth objectives, ensuring sustainable revenue and margin expansion.

Key responsibilities

• Design and implement strategic account plans, including Joint Business Plans that cover sales, category growth, kitchen penetration, visibility, pricing and profitability.
• Identify and pursue account‑level growth opportunities such as new store openings, assortment upgrades and whitespace capture.
• Coordinate with Category, Pricing, Supply Chain, Retail Marketing and other internal teams to shape and launch account‑specific growth programs.
• Translate approved plans into execution charters for regional KAMs and cross‑functional teams, governing milestones, roll‑outs and expansion initiatives.
• Serve as the primary strategic contact for priority accounts, leading negotiations on terms, multi‑category penetration and long‑term commercial constructs.
• Oversee national sell‑out performance, steer SKU‑level assortment strategy and plan ISP deployments where uplift potential is high.
• Deliver account‑level P&L results, maintaining gross margin, price realization and profitability targets.

Required profile

Required skills