Media & Consumer Engagement Manager

About the role

The Manager – Media & Consumer Engagement will lead adidas India's consumer engagement strategy across paid media and owned channels. The role ensures every consumer touchpoint is connected, measurable and contributes to long‑term brand equity and business growth.

Key responsibilities

• Develop integrated media strategies for top‑ and mid‑funnel campaigns aligned with brand and business priorities.
• Partner with media agencies to define audience strategy, channel mix, budget allocation and campaign phasing across the annual calendar.
• Monitor campaign performance, evaluate media effectiveness and recommend optimisations for future investments.
• Own the CRM strategy and execution across Email, Push Notifications, SMS and other owned channels.
• Drive growth, engagement and retention of the adiClub Membership programme through personalised consumer journeys.
• Develop lifecycle communication strategies to improve acquisition, activation, engagement, loyalty and repeat purchase.
• Analyse consumer behaviour, campaign performance and membership health to generate actionable business insights.
• Build audience segmentation frameworks, dashboards and reporting to improve targeting, personalisation and campaign effectiveness.
• Lead a test‑and‑learn approach across media and CRM initiatives, using data to drive continuous optimisation.

Required profile

• Ability to work across Brand Communications, Sports Marketing, Retail, eCommerce, Digital, Analytics and Global teams.
• Strong analytical mindset with a data‑led approach to media planning and consumer insights.

Required skills