Marketing Operations Analyst (12-month contract)

About the role

Branch is seeking a Marketing Operations Analyst on a 12‑month contract to manage the day‑to‑day health of its Marketo instance while the primary admin is on maternity leave. You will work closely with the Marketing Operations team to ensure seamless campaign execution, lead management, and system integrations.

Key responsibilities

• Own and administer the Marketo instance — user management, workspace configuration, database health, and system hygiene
• Build, QA, and deploy marketing campaigns (emails, nurture programs, smart campaigns, landing pages)
• Maintain and troubleshoot lead scoring models and lifecycle/routing rules
• Manage Marketo ↔ Salesforce sync, monitor sync errors, and resolve data flow issues
• Partner with Data Quality team for data and error clean‑up
• Support the Marketing Ops team with campaign requests, list imports, segmentation, and reporting
• Monitor deliverability, bounce management, and compliance (GDPR, CAN‑SPAM)
• Produce recurring reports and dashboards on campaign performance and funnel metrics

Required profile

• 3+ years hands‑on Marketo administration experience
• Marketo Certified Expert (MCE) preferred
• Experience with Marketo ↔ Salesforce CRM integration
• Solid understanding of lead lifecycle, scoring, and attribution models
• Comfortable with HTML/CSS for email and landing page edits
• Strong communication skills and ability to work independently

Required skills

• Marketo
• Salesforce
• HTML
• CSS

What we offer

• Base salary (range not disclosed) with potential equity for qualifying positions
• Comprehensive benefits including health and wellness programs, paid time off, and retirement planning options