Marketing Manager – SaaS

About the role

archVi is seeking a results‑driven Marketing Manager to own the end‑to‑end marketing of its B2B SaaS solutions. You will shape brand awareness, generate demand, and deliver high‑quality leads that fuel the sales pipeline for our PropTech platform.

Key responsibilities

• Design and execute comprehensive marketing strategies for SaaS products.
• Plan, launch, and optimise paid campaigns on Google, LinkedIn, Meta and other channels.
• Drive lead‑generation, demand‑generation and customer‑acquisition programmes.
• Collaborate with Sales to produce marketing‑qualified leads (MQLs).
• Manage content, email, SEO, SEM and marketing‑automation initiatives.
• Lead product launches, webinars, events and promotional activities.
• Monitor performance metrics, analyse data and improve ROI.
• Work with Product, Design and Sales teams to create compelling collateral.
• Strengthen the company’s digital brand presence.

Required profile

• 4–7 years of B2B SaaS marketing experience, preferably in a SaaS company or agency.
• Proven track record in demand generation and performance marketing.
• Data‑driven mindset with strong analytical abilities.
• Excellent communication, planning and project‑management skills.

Required skills

• LinkedIn Ads
• Google Ads
• Meta Ads
• HubSpot
• Zoho CRM
• Salesforce
• Google Analytics (GA4)
• SEMrush / Ahrefs
• Mailchimp / HubSpot Marketing
• Canva
• Figma (basic)