Marketing Manager (Brand)

About the role

We are looking for a Marketing Manager (Brand) to shape our brand narrative, drive visibility and support business growth through high‑impact campaigns. You will work closely with internal growth, product and creative teams as well as external agencies to build a strong, insight‑driven brand presence.

Key responsibilities

• Plan, execute and manage brand communication across advertising, social media, website, packaging and other touchpoints.
• Develop and maintain a cohesive content calendar aligned with business goals, producing SEO‑friendly, consumer‑first content.
• Partner with product and business teams to define product narratives, go‑to‑market plans and map consumer journeys.
• Lead visibility for product launches, hero items and seasonal campaigns, tracking performance metrics such as traffic, conversion and repeat rate.
• Experiment with new formats (video, reels, influencer content, UGC, podcasts) to increase engagement.

Required profile

• Bachelor’s degree in Engineering, Medicine, Science, Economics, Statistics, Psychology or related field.
• 3‑4 years of business growth or marketing experience, with at least 2 years in paid, organic brand or category marketing.
• Experience in FMCG, consumer brand, health‑wellness or digital‑first consumer businesses.

Required skills

• Hands‑on experience with SEO.
• Proficiency in managing social media platforms.
• Ability to analyse content performance analytics.
• Strong data‑driven analytical skills for decision making.
• Capability to interpret qualitative and quantitative research insights.