Marketing Manager – AI Products & Digital Growth

About the role

Web Spiders Group is seeking a driven Marketing Manager to own end‑to‑end marketing initiatives for AI‑focused products and digital growth. You will shape brand visibility, generate leads, and drive product adoption across global markets while collaborating with cross‑functional teams.

Key responsibilities

• Develop and execute comprehensive B2B marketing strategies aligned with revenue goals.
• Build brand awareness for Web Spiders, SpiderX AI, and related offerings in domestic and international markets.
• Define product positioning, messaging, and value propositions for AI, Voice AI, SaaS, and enterprise technology solutions.
• Plan and run multi‑channel demand‑generation campaigns, including SEO, SEM, social media, webinars, email, and marketing automation.
• Manage performance‑marketing efforts on Google, LinkedIn, Meta and other platforms, optimizing funnel metrics.
• Lead product launch and market‑expansion initiatives, creating sales enablement collateral.
• Own digital presence across websites, blogs, and social channels, driving traffic and conversion.
• Coordinate webinars, virtual events, and industry partnerships, supporting PR and thought‑leadership.
• Track KPIs such as MQLs, SQLs, CAC, ROI and provide regular performance reports.

Required profile

• 2‑6 years of experience in B2B, SaaS, technology or digital marketing.
• MBA/PGDM in Marketing from a reputed B‑School preferred.
• Proven track record of lead generation, demand generation and growth marketing.

Required skills

• SEO
• SEM
• Google Ads
• LinkedIn Ads
• Meta Ads
• Marketing automation platforms
• Account‑Based Marketing (ABM)
• Marketing analytics tools