Marketing Executive – Digital Focus

About the role

Mono Motor Works is seeking a proactive Marketing Executive to lead its digital marketing initiatives. The role combines strategic planning with hands‑on execution to boost brand visibility, acquire new customers, and nurture existing relationships.

Key responsibilities

• Manage and grow presence on Instagram, Facebook, and LinkedIn.
• Plan, launch, and optimise Meta (Facebook/Instagram) advertising campaigns.
• Generate, qualify, and nurture leads for the sales team.
• Coordinate performance tracking for a three‑member calling team.
• Oversee WhatsApp and CRM‑based customer engagement and re‑activation programmes.
• Design and implement local offline marketing activities.
• Collaborate with external SEO/SEM partners.
• Monitor marketing metrics, acquisition costs, and ROI.
• Conceptualise and execute innovative marketing ideas.

Required profile

• 2–3 years of hands‑on marketing or digital‑marketing experience (open to exceptional candidates).
• Strong analytical, data‑driven mindset.
• Ability to work independently and adapt quickly to a new industry.
• Effective communication and execution skills.

Required skills

• Meta Ads (Facebook/Instagram) management.
• Instagram, Facebook, LinkedIn platform expertise.
• WhatsApp and CRM tools for customer engagement.
• SEO and SEM coordination.
• Lead generation techniques.

What we offer

• Fixed salary with performance‑based incentives.
• Full‑time, onsite role in Guwahati.
• Opportunity to shape marketing strategy for a growing automotive business.