Marketing Communications Specialist

About the role

We are looking for a Marketing Communications Specialist to join Zimson Watches in Coimbatore. In this full-time, on-site position you will shape and deliver communication campaigns that highlight our watch brands, in-store experiences and product launches.

Key responsibilities

• Draft, edit and distribute press releases and media kits.
• Create content for digital (social media, email, website) and print channels.
• Coordinate public-relations activities and maintain relationships with journalists, influencers and partners.
• Support brand storytelling across all customer touchpoints and promotional events.
• Track campaign performance using basic analytics and report insights.
• Monitor market trends, customer preferences and competitor actions to refine communication strategies.

Required profile

• Proven experience in marketing communications and strategic campaign planning.
• Excellent written and verbal communication tailored to diverse audiences.
• Hands-on experience creating press releases and managing media outreach.
• Knowledge of public-relations best practices and influencer engagement.
• Familiarity with digital marketing channels and basic analytics tools.
• Bachelor’s degree in Marketing, Communications, PR, Journalism or related field, or equivalent experience.
• Strong organizational skills, attention to detail and ability to handle multiple deadlines.
• Comfortable working on-site in a fast-paced retail environment and collaborating with cross-functional teams.

Required skills

• Press release creation
• Media outreach coordination
• Social media management
• Email marketing
• Website content management
• Google Analytics (basic)