Marketing Associate – Full Funnel

About the role

Join Pangolin Marketing as a Marketing Associate focused on full‑funnel growth. You will design, test and optimise demand‑generation experiments that drive qualified pipeline for B2B SaaS, climate‑tech and impact‑driven clients.

Key responsibilities

• Design and ship demand‑generation experiments across paid, organic, email and automation channels.
• Build and optimise marketing automation systems, including lifecycle stages, lead scoring and multi‑step nurtures in HubSpot or Marketo.
• Plan, launch and optimise full‑funnel campaigns – paid (Google, Meta, LinkedIn, YouTube), SEO/content and emerging AEO/GEO strategies.
• Collaborate with content, design and development teams to align narrative, UX and analytics into a cohesive revenue engine.
• Report on CAC, funnel conversion rates and marketing‑influenced pipeline; build dashboards with leading and lagging indicators.

Required profile

• Learning agility – quickly master new domains and update thinking based on data.
• Structured thinking – break ambiguous problems into hypotheses, prioritise by impact and explain decisions with frameworks.
• Remote ownership – drive work forward without daily check‑ins, proactively unblock yourself and meet deadlines.
• Clear written communication – craft crisp briefs and explain complex ideas simply.
• Intellectual curiosity – question assumptions, seek disconfirming evidence and maintain a personal learning system.

Required skills

• HubSpot, Marketo or Pardot marketing automation platforms.
• Google Ads, Meta Ads and LinkedIn Campaign Manager.
• GA4, Google Search Console, Semrush, Ahrefs, Screaming Frog for SEO/AEO/GEO.
• Looker or Data Studio for attribution and reporting.

What we offer

• Accelerated learning across 2‑3 clients in SaaS, climate‑tech and nonprofit sectors.
• Strategic exposure to positioning, pricing and ICP definition beyond campaign execution.
• Direct feedback from senior strategists and founders in a small, flat team.
• Full ownership of experiments and outcomes without layers of approval.
• Remote flexibility – work from anywhere in India with an async‑first culture.
• Clear growth path from Apprentice to Lead based on outcomes.