Manager / Senior Manager, Marketing Rx (Prescription Products)

About the role

Dr. Reddy's is looking for an ambitious and energetic person to join its team as Manager / Senior Manager, Marketing Rx (prescription). The role develops and executes marketing and product management strategies for assigned in-line generic prescription products, drives business growth, maximizes product performance and helps achieve revenue, profit and market share targets.

Key responsibilities

• Develop marketing strategy, analyze the external environment, market trends and customer behaviour, and forecast demand for new and existing products
• Provide inputs to Supply Chain for supply planning
• Lead product growth programmes with the sales team to grow the assigned portfolio
• Drive product management after launch: track sales performance, forecast demand, allocate inventory and adjust production and pricing
• Carry out secondary research on products, customers and competitors, therapeutic risks and opportunities, and monitor FDA, industry and competitor developments
• Produce data-driven reports to support product management and new product selection decisions
• Review product pricing against market prices and recent price changes, and adjust prices with other groups to ensure viable, profitable pricing

Required profile

• Bachelor's degree; MBA preferred
• Minimum 7 years of pharmaceutical experience in product management and business analytics
• Understanding of generic pharmaceutical market dynamics, contracts, customers and pricing

Required skills

• Good computer skills (MS Office Suite)
• Analytical and problem-solving skills
• Excellent written and verbal communication, organization and interpersonal skills
• Decision-making and negotiation skills