Local Search Engine Optimization Specialist

About the role

We are looking for a Local Search Engine Optimization Specialist to boost the online visibility of our clients’ local businesses. You will work closely with cross‑functional teams to implement on‑page improvements, develop content strategies and execute local SEO campaigns that drive traffic and conversions.

Key responsibilities

• Perform comprehensive local website audits using Ahrefs, SEMrush and other SEO tools to identify technical issues and optimization opportunities.
• Develop and execute on‑page optimization plans tailored to local audiences, including meta data, schema markup and internal linking.
• Conduct keyword research focused on local intent and integrate findings into website content and business listings.
• Build high‑quality local backlinks through outreach, citation acquisition and partnership development.
• Monitor performance metrics with Google Analytics and SEMrush, producing regular reports on rankings, traffic and conversion rates.
• Collaborate with content creators to produce SEO‑friendly copy that resonates with regional users.
• Stay up‑to‑date with local SEO algorithm changes and adjust strategies accordingly.

Required profile

• Strong understanding of local SEO best practices and ability to apply them in diverse geographic markets.
• Excellent written and verbal communication skills for client interaction and outreach.
• Detail‑oriented mindset with a data‑driven approach to measuring results.

Required skills

• Ahrefs
• SEMrush
• Google Analytics