Head of Marketing, GCC (India)
snowflake · Bengaluru
Job description
About the role
Snowflake is looking for a Head of Marketing, GCC – India to lead Snowflake’s marketing strategy for Global Capability Centers, enterprise customers, and strategic partners across India. This leader will own the end‑to‑end GCC marketing agenda, combining enterprise marketing, account‑based marketing, partner marketing, executive engagement, thought leadership, and field GTM strategy.
Key responsibilities
- Build and own Snowflake’s India GCC marketing strategy aligned to sales, alliances, enterprise accounts, APJ marketing, and global partner priorities.
- Define Snowflake’s engagement model for India’s GCC ecosystem, including global capability centers, digital hubs, innovation centers, shared services organizations, and enterprise transformation teams.
- Lead a team of Enterprise Marketing Managers and elevate the team from program execution to strategic GTM leadership.
- Develop integrated marketing plans for priority GCCs, strategic enterprise accounts, industries, and partner‑led opportunities.
- Create differentiated narratives that connect Snowflake to GCC priorities such as data modernization, AI adoption, analytics transformation, application development, governance, security, productivity, and global operating model transformation.
- Partner closely with sales leadership to drive account engagement, pipeline creation, opportunity progression, and customer expansion.
- Design account‑based marketing programs for high‑priority GCC and enterprise accounts using account insights, partner intelligence, and industry‑specific use cases.
- Manage marketing plans, budgets, agencies, vendors, campaign execution, and partner investments with strong operational discipline.
Required profile
- 15+ years of B2B technology marketing experience, ideally in cloud, SaaS, data, analytics, AI, enterprise software, consulting, or digital transformation.
- Strong experience in GCC marketing, enterprise marketing, field marketing, ABM, partner marketing, alliance marketing, demand generation, or ecosystem GTM.
- Deep understanding of India’s GCC landscape, including digital transformation hubs, innovation centers, shared services organizations, global delivery models, and enterprise technology buying centers.
- Proven success building marketing programs for large enterprise accounts and complex B2B sales cycles.
- Experience developing CXO engagement programs, executive roundtables, account‑based campaigns, industry events, and thought leadership platforms.
- Experience leading and developing enterprise & field marketing teams.
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Published 1 week ago
Expires 1 month from now
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snowflake
Bengaluru