Growth Marketer – Paid Channels & Revenue Focus

About the role

We are looking for a Growth Marketer who will own paid‑channel performance and turn ad spend into measurable revenue. The role focuses on LinkedIn and Meta platforms, with a strong emphasis on attribution and cost‑per‑lead efficiency.

Key responsibilities

• Plan, execute, and optimise paid campaigns on LinkedIn and Meta.
• Build and maintain attribution models that connect ad spend directly to revenue.
• Own cost‑per‑lead (CPL) as a core efficiency metric and continuously drive it down.
• Analyse in‑product usage data to identify post‑acquisition funnel leaks and feed insights back into channel strategy.
• Report CPL, attribution, and revenue performance to senior leadership.

Required profile

• 5+ years of experience in growth or performance marketing.
• Hands‑on expertise with LinkedIn Ads and Meta Ads, running campaigns directly.
• Strong understanding of attribution modelling and linking spend to revenue.
• Comfort working with in‑product usage data to understand funnel behaviour.
• Growth‑mindset that considers the entire funnel, not just top‑of‑funnel metrics.
• Ability to work UAE time‑zone hours.
• Nice to have experience in B2B SaaS or product‑led growth environments and familiarity with advanced analytics tools.

Required skills

• LinkedIn Ads
• Meta Ads
• Attribution modelling
• Data analysis of product usage metrics