Graphic Designer – Fashion & Social Media

About the role

Oyela, a fast‑growing D2C fashion brand, is looking for a creative Graphic Designer who can translate fashion trends and Gen‑Z visual language into compelling digital assets. You will work closely with marketing and content teams to keep the brand’s visual identity fresh across all online channels.

Key responsibilities

• Design eye‑catching creatives for Instagram, Facebook, performance ads, WhatsApp, emailers and other digital platforms.
• Create social media posts, stories, reels, carousels, campaign layouts and promotional visuals.
• Develop motion graphics, basic animations and video‑based design assets for social media and advertising.
• Maintain consistency of Oyela’s brand language, typography, colour palette and overall visual identity.
• Collaborate with marketing, content and creative teams to meet daily design needs.
• Edit and enhance product images, campaign visuals and layouts as required.
• Produce website banners, landing‑page visuals and support app/website design when needed.

Required profile

• 1–3 years of design experience, preferably in fashion, D2C or lifestyle.
• Strong eye for detail, colour, typography and storytelling.
• Passion for fashion, lifestyle, Gen‑Z trends and social media content.
• Ability to thrive in a fast‑paced environment and manage multiple creative tasks.
• Portfolio showcasing social media creatives, campaign designs and motion‑graphic work.

Required skills

• Adobe Photoshop
• Adobe Illustrator
• Canva
• Figma