External Relations Professional – Media Relations

About the role

IBM is looking for an External Relations Professional specializing in Media Relations to shape and amplify its brand narrative across technology, industry, policy and corporate responsibility domains. You will develop communication strategies, narratives and thought‑leadership programs that highlight IBM’s leadership and drive business growth.

Key responsibilities

• Design and execute external communications strategies that enhance IBM’s reputation and support business objectives.
• Build and maintain strong relationships with top‑tier business, technology and industry media to secure high‑impact coverage.
• Create compelling narratives, messaging and thought‑leadership content that elevate IBM’s market voice.
• Partner with business leaders to identify and promote client success stories and market‑leading use cases.
• Drive strategic editorial engagement with media and influencers to reinforce IBM’s strategy and differentiation.
• Advise executives and stakeholders on media engagement, messaging and best practices.
• Monitor market trends, emerging issues and competitive developments to uncover proactive communication opportunities.
• Collaborate across functions to deliver integrated campaigns and measurable outcomes.
• Leverage data, insights and analytics to assess impact and continuously optimise communications programs.

Required profile

• Master’s degree (preferred) with 8+ years of experience in corporate communications, public relations or technology communications.
• Deep understanding of India’s technology landscape, including enterprise technology, AI, hybrid cloud and digital transformation trends.
• Proven track record developing and executing strategic media‑relations programmes that deliver measurable business results.
• Established relationships with senior editors, technology journalists and influential media voices.
• Exceptional writing, storytelling and content development ability to simplify complex technologies.
• Strong analytical mindset with experience using insights and metrics to inform strategy.
• Highly collaborative, influential across cross‑functional and global teams, and a proactive self‑starter in fast‑paced environments.