Executive Manager - Marketing Data & Analytics

About the role

This position serves as the primary analytics partner for the US‑based eCommerce Marketing team. You will own all analytics requests, investment strategy, forecasting, budgeting, post‑campaign reporting, and data validation for ROI engine models.

Key responsibilities

• Partner with Customer, Brand, and Search Marketing teams to conduct regular and ad‑hoc analysis for media investment and optimization.
• Lead ROI Engine processes: collect, clean, and submit campaign data, validate reporting outputs, and support model development.
• Design and execute A/B tests, campaign impact measurements, and investment strategy analyses.
• Collaborate with Data Science and Tech teams on data warehousing, automated dashboards, and ROI engine enhancements.
• Build RMN sufficiency models to feed critical planning processes such as AOP.

Required profile

• Bachelor’s degree in a quantitative field (statistics, economics, mathematics, business, marketing); Master’s preferred.
• 10+ years of experience in marketing/media strategy, analytics, and measurement, preferably in CPG/FMCG or global digital media.
• Proven experience with omnichannel marketing, attribution, A/B and multivariate testing, and ROI measurement.
• Strong organizational, project‑management, and communication skills.

Required skills

• SQL
• R
• Tableau
• Datorama
• Microsoft Excel
• Microsoft PowerPoint