Digital Marketing Strategist

About the role

Techsche Pvt Ltd is looking for a Digital Marketing Strategist to design and execute end‑to‑end digital marketing strategies. The role involves driving SEO, social media, performance, and content initiatives while leveraging AI tools to boost efficiency and results.

Key responsibilities

• Develop and implement comprehensive digital marketing strategies, including SEO, paid advertising, and social media plans.
• Plan, manage, and optimize SEO campaigns, keyword research, and technical SEO activities.
• Execute paid campaigns on Google Ads, Meta Ads, and other platforms, monitoring performance and adjusting budgets, audiences, and creatives.
• Create content strategies for websites, blogs, landing pages, and social channels, collaborating with design and content teams.
• Track and analyze traffic, leads, conversions, and ROI using GA4, Search Console, and other analytics tools.
• Identify conversion‑rate improvement opportunities and run remarketing and lead‑nurturing campaigns.
• Research emerging digital channels, AI tools, and industry trends to keep strategies current.

Required profile

• Minimum 2 years of hands‑on digital marketing experience.
• Comfortable working across multiple digital channels and data‑driven decision making.
• Strong analytical and communication skills with a proactive, creative mindset.
• Willingness to experiment with new technologies and AI tools.
• Ability to work independently and collaborate with cross‑functional teams.
• Available to work onsite at the Trivandrum office.

Required skills

• SEO (on‑page, off‑page, technical)
• Social Media Marketing
• Performance Marketing (Google Ads, Meta Ads)
• Content Marketing
• Keyword Research
• Conversion Optimization
• Competitor Analysis
• Digital Marketing Analytics & Reporting
• AI tools for marketing
• Marketing Automation
• CRM/Lead Management
• Basic HTML/CSS

What we offer

• Opportunity to work across multiple areas of digital marketing.
• Exposure to strategy, performance marketing, SEO, content, analytics, and AI.
• Scope to experiment with emerging marketing technologies and AI tools.
• Growth‑oriented work environment.