Digital Marketing Strategist

About the role

We are seeking a results‑driven Digital Marketing Strategist to join our team in Kozhikode. You will plan, execute, and optimise campaigns that boost brand visibility, generate high‑quality leads, and support our business growth.

Key responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Plan, launch, monitor, and optimise Google Ads and Meta Ads (Facebook & Instagram) campaigns for maximum ROI.
• Design and execute SEO strategies, covering on‑page, off‑page, local and technical aspects.
• Conduct keyword research and optimise website content to improve organic rankings.
• Create monthly content calendars and collaborate with design, content, and social teams.
• Proofread ad copy, landing pages, blogs and other promotional materials.
• Track performance using Google Analytics, Search Console and Meta Business Suite.
• Analyse results, provide actionable recommendations and prepare regular performance reports.
• Perform competitor analysis and market research to uncover new opportunities.

Required profile

• 3+ years of hands‑on experience in digital marketing, preferably with established brands or agencies.
• Strong analytical, problem‑solving and decision‑making abilities.
• Ability to manage multiple campaigns simultaneously and meet deadlines.

Required skills

• SEO
• Google Ads
• Meta Ads
• Keyword research
• SEO tools
• Google Analytics
• Google Search Console
• Meta Business Suite