Digital Marketing Specialist – SaaS

About the role

We are looking for a Digital Marketing Specialist to plan, execute, and optimize organic and paid digital marketing initiatives across multiple channels. The ideal candidate should have hands‑on experience in SEO, organic marketing, paid advertising, social media, content marketing, analytics, and lead generation, with a strong focus on measurable business results.

Key responsibilities

• Plan, execute, and manage organic and paid campaigns across SEO, SEM, social media, email, content, and paid advertising channels.
• Develop and implement strategies to increase website traffic, brand visibility, audience engagement, and qualified leads.
• Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms.
• Develop and execute SEO strategies to improve rankings, traffic, and visibility.
• Conduct keyword, competitor, audience, and market research to identify growth opportunities.
• Create and manage social media calendars, posts, campaigns, and community engagement.
• Oversee content marketing initiatives including blogs, landing pages, email campaigns, and social media assets.
• Optimize website content, landing pages, and conversion funnels for SEO and lead generation.
• Set up and monitor GA4, Google Tag Manager, Meta Pixel, Search Console, and conversion tracking.
• Analyze performance metrics (CPC, CTR, CPL, ROAS, ROI) and conduct A/B testing on ads, creatives, and landing pages.
• Collaborate with sales, content, design, and development teams to improve lead quality and generation.

Required profile

• 2+ years of experience in digital marketing or a related role.
• Hands‑on knowledge of organic marketing, SEO, SEM, PPC, social media, and content marketing.
• Practical experience with Google Ads, Meta Ads, LinkedIn Ads, GA4, Google Search Console, and Google Tag Manager.
• Understanding of conversion tracking, Meta Pixel, attribution, and marketing analytics.
• Experience with email marketing and marketing automation tools.
• Strong analytical and reporting skills with the ability to make data‑driven decisions.
• Good communication and stakeholder‑management abilities.
• Ability to independently manage multiple digital marketing activities.
• B2B or SaaS marketing experience is a plus.

Required skills

• SEO
• SEM
• PPC
• Google Ads
• Meta Ads
• LinkedIn Ads
• Social Media Marketing
• Content Marketing
• Lead Generation
• GA4
• Google Tag Manager
• Google Search Console
• CRO
• Conversion Tracking
• A/B Testing
• Analytics
• Performance Marketing
• Email Marketing
• Competitor Analysis