Digital Marketing Specialist – Onsite in Kochi

About the role

The Digital Marketing Specialist will work full‑time on‑site at TUEM HUB’s Kochi campus, supporting the institution’s EdTech and Career Tech programs through strategic and hands‑on marketing activities. The role focuses on planning, executing and optimizing digital campaigns to attract prospective learners and partners.

Key responsibilities

• Plan, launch and manage multi‑channel digital campaigns across paid, owned and earned media.
• Maintain and grow the institution’s social media presence, creating and scheduling engaging content.
• Optimize website and campaign content to improve engagement, lead generation and conversion rates.
• Monitor, analyze and report on web traffic, campaign performance and user behavior using analytics tools.
• Provide data‑driven recommendations for continuous improvement of marketing initiatives.
• Collaborate with academic and operations teams to promote programs, events and success stories, ensuring a consistent brand voice.
• Stay updated on digital marketing trends and test new tools and tactics to enhance reach and effectiveness.

Required profile

• Strong background in digital and online marketing with experience planning and executing multi‑channel campaigns.
• Proficiency in social media marketing, including content planning, community management and performance tracking.
• Ability to work with web analytics tools to measure, interpret and report on campaign results.
• Excellent communication skills for creating clear, audience‑appropriate messaging.
• Knowledge of SEO, SEM, email marketing and marketing automation tools is highly beneficial.
• Experience in education, EdTech or training‑focused organisations is an advantage.
• Bachelor’s degree in Marketing, Business, Communications or a related field, or equivalent practical experience.
• Strong organizational skills, attention to detail and willingness to work on‑site in Kochi.

Required skills

• Digital Marketing
• Online Marketing
• Social Media Marketing
• Content Planning
• Community Management
• Performance Tracking
• Web Analytics
• SEO
• SEM
• Email Marketing
• Marketing Automation tools