Digital Marketing Specialist (On-site, Kochi)

About the role

We are looking for a Digital Marketing Specialist to join our team in Kochi. In this full‑time, on‑site position you will plan, execute and optimise online marketing campaigns that drive brand visibility and engagement for our clients.

Key responsibilities

• Design, launch and optimise campaigns across search, social media, email and display channels.
• Manage social media accounts, create and schedule content, and engage with online communities.
• Monitor performance using web analytics tools, prepare regular reports and provide data‑driven recommendations.
• Collaborate with creative, account management and leadership teams to ensure consistent brand messaging and alignment with client goals.

Required profile

• Strong background in digital and online marketing, including campaign planning, execution and optimisation.
• Proficiency in social media marketing and community engagement.
• Ability to interpret data from web analytics tools and generate actionable insights.
• Effective communication skills for internal collaboration and stakeholder presentations.
• Understanding of SEO/SEM, content marketing and basic advertising principles.
• Experience with marketing automation or social media management tools is a plus.
• Bachelor’s degree in Marketing, Communications, Business or related field, or equivalent experience.
• Willingness to work on‑site in Kochi and manage multiple projects in a fast‑paced environment.

Required skills

• Social Media Marketing
• Web Analytics
• SEO/SEM
• Content Marketing
• Marketing Automation platforms
• Social Media Management tools
• Email Marketing
• Display Advertising