Digital Marketing Specialist – Lead Generation & Brand Building

About the role

Autorox, a cloud‑based Garage Management Software provider, is seeking a data‑driven Digital Marketing Specialist. You will design, execute and optimise multi‑channel campaigns to generate high‑quality leads and strengthen the global Autorox brand.

Key responsibilities

• Plan, launch and optimise paid campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn and YouTube.
• Monitor and improve ROI through A/B testing, budget management and performance metrics such as CPL, CAC, ROAS and conversion rates.
• Boost organic visibility by conducting technical and on‑page SEO, keyword research and competitor analysis.
• Develop and coordinate content marketing assets – blogs, landing pages, case studies and downloadable resources – ensuring SEO best practices.
• Execute email marketing, build lead‑nurturing workflows and segment audiences using marketing automation tools.
• Manage social media presence across LinkedIn, Facebook, Instagram, X (Twitter) and YouTube, creating monthly content calendars and growing engagement organically.
• Produce daily performance monitoring, weekly and monthly reports, and provide data‑driven recommendations.
• Collaborate with sales to optimise landing pages, improve lead quality and support webinars, product launches and promotional campaigns.

Required profile

• Strong analytical mindset with a focus on performance metrics.
• Proven experience in managing paid media, SEO and content marketing.
• Ability to work cross‑functionally with sales, product and creative teams.

Required skills

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Google Analytics 4 (GA4)
• Google Tag Manager
• Google Search Console
• SEO tools (SEMrush, Ahrefs, Moz or similar)
• WordPress or other CMS platforms
• Marketing automation platforms

What we offer

• Opportunity to shape digital growth for a fast‑growing SaaS company in the automotive sector.
• Collaborative, data‑centric work environment.
• Competitive compensation aligned with performance.