Digital Marketing Specialist

About the role

We’re looking for a Digital Marketing Specialist who understands performance marketing and can manage campaigns across multiple digital platforms. If you’re passionate about paid advertising and growing brands digitally, we’d love to hear from you.

Key responsibilities

• Plan, execute and optimize Meta & Google Ads campaigns
• Generate and improve quality leads for clients
• Monitor campaign performance, budgets and KPIs
• Conduct audience and keyword research
• Coordinate with the creative and social media team
• Suggest strategies to improve website traffic, leads and conversions
• Manage and optimize digital marketing campaigns for multiple clients

Required profile

• Strong knowledge of Meta Ads (Facebook & Instagram)
• Hands‑on experience with Google Ads
• Understanding of performance marketing and lead generation
• Knowledge of Google Analytics, Google Tag Manager and conversion tracking
• Basic understanding of SEO and Google Business Profile
• Working knowledge of WordPress and landing‑page optimization
• Ability to analyze campaign performance and prepare reports
• Good grasp of digital marketing strategy and audience targeting

Required skills

• Meta Ads (Facebook & Instagram)
• Google Ads
• Google Analytics
• Google Tag Manager
• SEO
• Google Business Profile
• WordPress
• Conversion optimization
• Audience targeting