Digital Marketing Specialist

About the role

We are looking for a Digital Marketing Specialist to lead SEO and paid‑search initiatives that drive lead generation and sales for our real‑estate clients.

Key responsibilities

• Plan, execute and optimise on‑page, off‑page and technical SEO strategies to improve organic visibility.
• Manage and optimise paid search campaigns on Meta Ads and LinkedIn Ads, focusing on high‑intent traffic and lead generation.
• Conduct keyword research, competitor analysis and audience targeting to inform campaign planning.
• Perform A/B testing on ad copy, landing pages and targeting to maximise conversions.
• Monitor performance metrics (CTR, CPC, CPL, CPA, ROAS) and deliver weekly/monthly reports with actionable insights.
• Collaborate with content and design teams to produce SEO‑friendly content and compelling ad creatives.

Required profile

• 2–4 years of hands‑on experience in SEO and paid‑search performance marketing.
• Proven track record with LinkedIn Ads and Meta Ads for lead‑generation campaigns.
• Strong understanding of search‑engine algorithms, ranking factors and keyword optimisation.
• Experience in real‑estate digital marketing is a plus.
• Excellent communication, project‑management and reporting abilities.

Required skills

• SEO (on‑page, off‑page, technical)
• LinkedIn Ads
• Meta Ads
• Google Analytics
• Google Search Console
• SEMrush / Ahrefs
• LinkedIn Campaign Manager

What we offer

• Competitive salary and performance‑based incentives
• Health and wellness benefits
• Career growth opportunities
• Learning and development programmes
• Collaborative work environment