Digital Marketing Specialist

About the role

We are looking for a results‑driven Digital Marketing specialist to plan, execute, and optimise campaigns across paid and organic channels. The ideal candidate will bring a strong analytical mindset, hands‑on platform expertise, and a genuine interest in performance marketing and SEO.

Key responsibilities

• Plan and execute paid marketing campaigns across Meta Ads, Google Ads, and other social platforms
• Develop and implement on‑page and off‑page SEO strategies to improve organic visibility
• Conduct keyword research, competitor analysis, and monitor SEO performance including rankings, organic traffic, and backlinks
• Track and optimise campaign performance against metrics such as CTR, CPL, ROAS, and engagement
• Collaborate with design and content teams to develop high‑performing creatives
• Prepare performance reports and translate data insights into actionable strategy

Required profile

• 2–3 years of hands‑on digital marketing experience
• Strong working knowledge of Meta Ads Manager and Google Ads
• Proficiency with SEO tools such as Google Search Console, SEMrush, Ahrefs, or similar
• Working knowledge of Google Analytics and Meta Insights
• Sound understanding of social media platforms and current content trends
• Excellent written and verbal communication skills
• Portfolio demonstrating past campaign work

Required skills

• Meta Ads Manager
• Google Ads
• Google Search Console
• SEMrush
• Ahrefs
• Google Analytics
• Meta Insights
• Canva
• Meta Business Suite