Digital Marketing Specialist

About the role

We are seeking an energetic, results‑driven Digital Marketing Specialist to join our growth team in Kochi. In this full‑time, onsite position you will plan, execute and optimise end‑to‑end digital campaigns that generate high‑quality leads and drive sales growth.

Key responsibilities

• Plan, execute and monitor campaigns across Google Ads, Meta Ads (Facebook/Instagram), LinkedIn and other social channels.
• Manage SEO and SEM strategies to improve organic visibility and paid performance.
• Create and curate high‑converting content, email sequences and landing page copy for target buyer personas.
• Maintain social media content calendars and ensure an active, engaging brand presence.
• Track and optimise lead generation flows from click to conversion, collaborating with the sales team to ensure lead quality.
• Analyse buyer behaviour, campaign data and market trends to align digital initiatives with revenue targets.

Required profile

• Minimum 2 years of hands‑on experience in digital marketing within a business or agency environment.
• Willingness to work 100 % onsite at our Kakkanad, Kochi office.
• Excellent written and verbal communication, strong problem‑solving abilities and a data‑driven mindset.

Required skills

• Meta Business Suite
• Google Ads
• SEO tools
• SEM
• Email marketing platforms