Digital Marketing Specialist

About the role

We are looking for a creative and data‑driven Digital Marketing Specialist to design, execute and optimise online marketing campaigns for Enrich Money’s investment platform. The role will focus on increasing brand visibility, driving user acquisition and improving engagement across multiple digital channels.

Key responsibilities

• Design and oversee SEO, SEM, social media, content, email and display advertising campaigns.
• Develop, execute and monitor campaign budgets to achieve optimal ROI.
• Plan and manage social media platforms to enhance brand presence and engagement.
• Review and optimise ad performance, keywords and audience targeting.
• Collaborate with internal teams to create landing pages and improve user experience.
• Prepare and present detailed performance reports using key metrics.
• Work closely with advertising and media experts to maximise effectiveness.
• Stay updated on emerging trends, technologies and best practices.
• Implement and optimise conversion points to improve acquisition funnels.
• Analyse website traffic, conversions and audience engagement metrics.

Required profile

• 1–3 years of experience in digital marketing with a proven track record of managing campaigns.
• Ability to lead a small team (5–7 members) for senior‑level candidates.
• Strong understanding of SEO, SEM, content creation and analytics tools.
• Excellent communication and collaborative mindset.

Required skills

• SEO
• SEM
• Content creation
• Analytics tools
• Social media platforms
• Email marketing
• Display advertising
• Landing page creation
• Conversion optimisation