Digital Marketing Specialist

About the role

Dpay Consultancy Services is seeking a results‑driven Digital Marketing Specialist to design, execute, and optimise campaigns across multiple online channels. The role focuses on boosting brand visibility, generating qualified leads, and delivering measurable ROI for the company’s ERP solutions.

Key responsibilities

• Develop and implement digital marketing strategies aligned with business objectives.
• Plan, manage, and optimise campaigns on Google Ads, Meta Ads, LinkedIn, and other platforms.
• Maintain and grow the company’s presence on Instagram, Facebook, LinkedIn, YouTube, and related social channels.
• Execute SEO initiatives, including keyword research, competitor analysis, and performance monitoring.
• Create and maintain content calendars for digital and social media assets.
• Collaborate with designers, copywriters, and cross‑functional teams to launch integrated campaigns.
• Generate, nurture, and qualify leads through digital channels.
• Track website traffic, conversion rates, and other KPIs using analytics tools.
• Prepare regular performance reports highlighting leads, conversions, and ROI.
• Conduct A/B testing and continuously refine campaign tactics.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 2 years of hands‑on digital marketing experience.
• Strong analytical, communication, and creative abilities.
• Ability to manage multiple campaigns simultaneously and work both independently and within a team.

Required skills

• SEO and SEM
• Social Media Marketing (Instagram, Facebook, LinkedIn, YouTube)
• Google Ads
• Meta Ads
• LinkedIn Ads
• YouTube Ads
• Lead generation and performance marketing
• Google Analytics
• Google Search Console
• Google Ads Manager
• Meta Ads Manager