Digital Marketing Specialist

About the role

We are seeking a versatile and result‑driven Digital Marketing Specialist to join our team in Chennai. You will plan, execute and optimise multi‑channel campaigns to boost brand visibility, traffic and conversions while collaborating closely with the Marketing Head.

Key responsibilities

• Plan and execute digital marketing campaigns across SEO/AEO, SEM/PPC, social media, email and content channels.
• Manage paid advertising on Google Ads and LinkedIn Ads, handling budget allocation, targeting and optimisation.
• Develop and maintain a LinkedIn social media strategy and content calendar.
• Create copy for blogs, landing pages, social posts, ads and email campaigns.
• Support on‑page and off‑page SEO activities, including keyword research and content optimisation.
• Design and run email marketing programmes with segmentation and automation.
• Track and analyse performance using Google Analytics and other reporting tools.
• Conduct market, competitor and audience research to inform strategy.
• Manage marketing budgets and optimise spend for best ROIC.
• Coordinate with design and sales teams to ensure consistent branding.

Required profile

• 2‑4 years of hands‑on experience in digital marketing.
• Strong understanding of SEO, SEM, social media, email and content marketing fundamentals.
• Any degree, preferably in Marketing, Communications or a related field.
• Relevant certifications in Digital Marketing, Google Ads or Google Analytics are a plus.

Required skills

• Google Ads
• LinkedIn Ads Manager
• Google Analytics
• Google Search Console
• Google Tag Manager
• SEO tools such as Ahrefs or SEMrush
• Email platforms like Mailchimp or HubSpot
• Social media scheduling tools (e.g., Buffer, Hootsuite)
• Basic WordPress CMS knowledge