Digital Marketing Specialist

About the role

PA Graphics is seeking a Digital Marketing Specialist to join its Kasaragod office. The role involves planning, executing and optimizing multi‑channel digital campaigns that boost brand awareness for the agency and its international clients.

Key responsibilities

• Manage and grow the company’s social media channels, creating and scheduling engaging content.
• Develop, launch and monitor digital marketing campaigns across paid, owned and earned media.
• Track performance metrics using web analytics tools and generate regular reports.
• Analyse data to provide insights and recommendations for optimisation.
• Collaborate with design and development teams to ensure marketing assets align with visual and technical deliverables.
• Prepare client‑facing reports and presentations based on campaign results.

Required profile

• Proven experience in digital and online marketing, preferably in an agency environment.
• Strong communication skills for internal coordination and client interaction.
• Bachelor’s degree in Marketing, Communications, Business or related field, or equivalent practical experience.
• Ability to work onsite in Kasaragod and handle multiple projects in a fast‑paced setting.

Required skills

• Digital Marketing
• Online Marketing
• Social Media Marketing
• Web Analytics tools
• SEO
• SEM
• Email Marketing tools