Digital Marketing Specialist

About the role

Lingaya’s Vidyapeeth is seeking a creative, data‑driven Digital Marketing Specialist to enhance the university’s online presence, boost brand visibility, and drive student engagement and admissions through targeted digital initiatives.

Key responsibilities

• Develop and execute digital marketing strategies aligned with university branding and admission objectives for UG, PG, Ph.D. and other programmes.
• Plan, launch and optimise paid campaigns on Google Ads, Meta Ads and other platforms, monitoring CPL, CTR, conversion rate and ROAS.
• Implement on‑page and off‑page SEO tactics, conduct keyword research and optimise website content to improve visibility and traffic.
• Create and manage content for blogs, social media, email and digital ads, collaborating with designers and writers.
• Coordinate lead generation and follow‑up with admissions teams, using CRM systems such as Leadsquared, Merito or Salesforce.
• Track, analyse and report on KPIs, providing actionable insights to improve campaign performance.

Required profile

• 4–8 years of experience in digital marketing, preferably within education or EdTech.
• Demonstrated success in managing paid advertising, SEO and lead‑generation campaigns.
• Familiarity with CRM platforms (Leadsquared, Merito, Salesforce) and integration with marketing tools.

Required skills

• Google Ads
• Meta Ads
• Search Engine Optimization (SEO)
• CRM tools (Leadsquared, Merito, Salesforce)
• Analytics tools (e.g., Google Analytics)