Digital Marketing Specialist

About the role

We are looking for a Digital Marketing Specialist to design, launch, and optimise multi‑channel campaigns that drive brand awareness and lead generation. You will work closely with design and content teams to create compelling assets and continuously improve our online presence.

Key responsibilities

• Develop and execute digital marketing campaigns across social media, search engines, and email.
• Conduct keyword research and implement SEO best practices to increase organic traffic and rankings.
• Manage PPC campaigns on Google Ads and social platforms, monitoring budget and performance.
• Analyse campaign data, generate insights, and recommend strategic adjustments.
• Collaborate with design and content teams to produce engaging marketing assets.
• Optimise and maintain the company website for SEO, usability, and cross‑device performance.

Required profile

• Strong understanding of SEO, PPC, content marketing, and social media marketing.
• Excellent written and verbal communication skills.
• Analytical mindset with attention to detail.
• Ability to work collaboratively in a fast‑paced environment.

Required skills

• Google Analytics
• Google Ads
• Facebook Ads Manager
• WordPress or other CMS platforms