Digital Marketing Specialist

About the role

We are looking for a Digital Marketing Specialist to plan, execute, and optimise multi‑channel campaigns that drive brand awareness and revenue. The role will be based in Ahmedabad and will work closely with design and content teams to deliver compelling marketing assets.

Key responsibilities

• Plan and launch digital marketing campaigns across SEO, SEM, social media, and email channels.
• Manage and optimise paid advertising campaigns on Google Ads and social media platforms to meet ROI targets.
• Conduct keyword research and implement on‑page and off‑page SEO strategies.
• Maintain social media accounts, content calendars, and community engagement.
• Track, analyse, and report campaign performance using analytics tools.
• Coordinate with design and content teams for creative assets.
• Set up and manage email marketing campaigns and automation workflows.
• Monitor industry trends and competitor activities to refine strategies.
• Update website content to align with marketing objectives.

Required profile

• 3 to 6 years of experience in digital marketing.
• Proven ability to manage end‑to‑end campaigns and deliver measurable results.
• Strong analytical mindset with experience in reporting and optimisation.
• Excellent collaboration skills to work with cross‑functional teams.

Required skills

• SEO
• SEM
• Google Ads
• Social Media Advertising
• Keyword Research
• On‑page and Off‑page SEO
• Google Analytics (or similar analytics tools)
• Email Marketing
• Marketing Automation